The European boutique hotel market has become one of the most exciting playgrounds for young entrepreneurs. But stepping into this space successfully takes more than just investment. It takes vision, creativity, and above all — understanding people. That’s the message from Patrick Saada, Non-Executive Chairman of Bohopo and one of the leading voices in transforming forgotten spaces into unique hotel experiences.
For over 30 years, Patrick Saada has been involved in projects that blend real estate with emotion. His approach is refreshingly simple: the best hotels don’t just offer rooms — they create memories.
Forget Trends — Focus on Meaning
In an industry filled with buzzwords and short-term trends, Patrick Saada believes the most successful hotels are those that are built with intention, not imitation.
“Chasing the latest design trend won’t build guest loyalty,” says Saada. “What lasts is authenticity — spaces that make people feel connected, inspired, and at home.”
For him, every hotel should be designed around people, not just aesthetics or profit projections.
The True Potential Lies Beneath the Surface
It’s easy to overlook buildings that appear tired or neglected — but Patrick Saada sees opportunity where others see obstacles. Across Europe, from Athens to Brussels, Bohopo has turned forgotten structures into celebrated boutique hotels.
“Don’t judge a building by its current state,” he advises. “Some of the most extraordinary hotels start from the most unexpected places.”
The key, according to Saada, is to uncover a building’s hidden personality and let that drive the design and guest experience.
Build With the Right People Beside You
One of Patrick Saada’s strongest beliefs is that no entrepreneur succeeds alone — especially in the hospitality industry. It takes the right team to create something truly special.
“You need partners who care about the details, who share your passion for delivering an unforgettable stay,” explains Saada. “From architects to local communities — their voices matter.”
For him, success comes not just from strong leadership, but from shared values and collaboration.
Boutique Hospitality: A Long-Term Commitment
While many rush to scale quickly, Patrick Saada encourages patience. For him, boutique hotels aren’t quick wins — they are long-term investments in people, place, and reputation.
“Anyone can open a hotel,” he says. “But building a space that people remember — that they talk about, return to, and recommend — that takes time, care, and consistency.”
Boutique hospitality, in Saada’s eyes, is a craft — one that requires dedication beyond the grand opening.
The Bottom Line: It’s All About Human Connection
After decades in the industry, Patrick Saada knows that the true magic of hospitality isn’t found in spreadsheets or building plans — it’s found in how people feel.
“At the end of the day, guests won’t remember the thread count or the square footage,” Saada smiles. “They’ll remember how your hotel made them feel — safe, welcome, inspired.”
For the next generation of real estate visionaries, his advice is clear: lead with empathy, create with purpose, and Europe will reward you with opportunity.
Bohopo, under the guidance of Patrick Saada, continues to prove that with the right mindset, forgotten spaces can become the most unforgettable destinations.
